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Some great lessons on self-publishing here. Definitely worth the read.

David Gaughran

I have a guest post today from a writer you are going to be hearing a lot more about in the future: Mainak Dhar.

He first self-published (for the Kindle, full story below) in March of this year. He had come from a traditional publishing background – but with Indian publishing houses, which didn’t give him any head-start on Amazon.

Initially, his sales were modest enough, but by July, he began to see better results on the back of some clever marketing campaigns.

In fact, his professional background in marketing and branding shines through in all the presentation of his work, as you can see quite clearly from his striking covers.

By last month, his sales had really taken off and he shifted well over 6,000 books – with Vimana leading the charge (which has recently been knocking on the door of the Top 100 in the overall Kindle Store).

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